The Local Scoop is the lifestyle magazine and small business champion that fosters connections through compelling stories about people, places and events that make the Northern Neck, Middle Peninsula and greater Williamsburg unique.  

The Northern Neck/Middle Peninsula edition was first published in spring 2011. Today, two generous issues are published and distributed to over 300+ select locations in early May and October.

The greater Williamsburg edition rolled out in fall 2015. Four issues are published annually with distribution to over 150+ restaurants, retail, financial and visitor locations. 

On Stands. On Your Phone. And On Social. Readers from Northern Virginia, Charlottesville, Richmond, greater Williamsburg, Virginia Beach, the Northern Neck and Middle Peninsula and almost everywhere in-between visit our mobile-friendly digital editions on this site, clicking through to advertisers’ websites. Engaged social media followers read and share entertaining and informative Local Scoop posts on Facebook and Instagram. 

Why Advertise? Our content reflects the local, regional culture with stories about a vibrant college town and small-town rural life, its challenges and its rewards. Our readers range from young adults, second homeowners to retirees with disposable income for dining out, event tickets, clothing and home purchases. Many of our readers live here, work here and play here. Visitors appreciate the accurate and up-to-date event information, dining and lodging recommendations. Most importantly, our advertisers reach their target audiences in The Local Scoop. Additional benefits to advertisers include: 

• A FREE print listing in The Local Scoop Business Directory with a paid display ad. 

• A FREE online business directory listing at, a responsive, mobile-friendly website.

• FREE professional magazine display ad design.

New advertising opportunities in 2020. Reach your audiences through sponsored content. Reserve your spot soon. Availability is limited. Are you a Realtor? Feature your premier listings on the and reach affluent markets. Sellers will love the exposure, too!

Want to know more? Email Northern Neck/Middle Peninsula Morgan Sanders at For greater Williamsburg, reach out to Sales Representative Lisa Shivers at 

NNMP Fall Holiday 2019 Issue

Download Northern Neck/Middle Peninsula artwork specifications.

Northern Neck/Middle Peninsula Edition Space and Artwork Deadlines:

Late Spring/Summer 2020: March 27, 2020

Fall/Holiday 2020: August 28, 2020

-  -  -  -  -  -  -  -  -  -  -

Publication Dates:

Late Spring/Summer 2020: May 18, 2020

Fall/Holiday 2020: October 19, 2020

Williamsburg Holiday 2019 Winter 2020 Cover

Download Williamsburg artwork specifications.

Greater Williamsburg Edition Space and Artwork Deadlines:

Spring 2020: January 24, 2020

Summer 2020: April 24, 2020

Fall 2020: July 24, 2020

Holiday 2020/Winter 2021: October 9, 2020

-  -  -  -  -  -  -  -  -  -  -

Publication Dates:

Spring 2020: March 9, 2020

Summer 2020: June 15, 2020

Fall 2020: September 9, 2020

Holiday 2020/Winter 2021: November 23, 2020

Advertising Sales Representatives:
Northern Neck/Middle Peninsula
Morgan Sanders

Greater Williamsburg
Lisa Shivers