The Local Scoop is the lifestyle magazine and small business champion that fosters connections through compelling stories about people, places and events that make the Northern Neck, Middle Peninsula and greater Williamsburg unique.  

The Northern Neck/Middle Peninsula edition was first published in spring 2011. In 2015 we launched a second edition for greater Williamsburg. There was — and continues to be — real synergy between our coastal regions — shopping, dining, attractions, second homes. It was a natural fit and beneficial to our advertisers. However, with COVID lockdowns and the adverse impact on small businesses, we decided to roll both editions into one while still offering timely stories that reflect our readers’ interests.

On Stands. On Your Phone. And On Social. Readers from Northern Virginia, Charlottesville, Richmond, greater Williamsburg, Virginia Beach, the Northern Neck and Middle Peninsula and almost everywhere in-between visit our mobile-friendly digital edition on this site, clicking through to advertisers’ websites. Engaged social media followers read and share entertaining and informative Local Scoop posts on Facebook and Instagram

Why Advertise? Our content reflects the local, regional culture with stories about a vibrant college town and small-town rural life, its challenges and its rewards. Our readers range from young adults, second homeowners to retirees with disposable income for dining out, event tickets, clothing and home purchases. Many of our readers live here, work here and play here. Visitors appreciate the accurate and up-to-date event information, dining and lodging recommendations. Most importantly, our advertisers reach their target audiences in The Local Scoop. Additional benefits to advertisers include: 

• A FREE online business directory listing at, a responsive, mobile-friendly website.

• FREE professional magazine display ad design.

Want to know more? Email Morgan Sanders at or Sales Representative Lisa Shivers at 

Download Artwork Specifications

Space Reservation and Artwork Deadline:

Fall/Holiday 2024  August 23, 2024  

Publication Dates:

Fall/Holiday 2024  October 11, 2024

Advertising Sales Representatives:

Morgan Sanders

Lisa Shivers